Principles of marketing chapter 1 customer relationship. Johnson distinguished professor of international marketing at the kellogg school of management at northwestern university. The editorial team at pearson has worked closely with educators around the world to include content which is especially relevant to students outside the united states. Document format pdf file size of principles of marketing is 32. An introduction and they are also widely used around the world. Learn how to create value and gain loyal customers. Download for offline reading, highlight, bookmark or take notes while you read principles of marketing. Summary principles of marketing philip kotler advanced.
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