Guerrilla marketing innovative or parasitic marketing. Descargue como pdf, txt o lea en linea desde scribd. Guerrilla marketing is increasingly used by the printing industry as it provides maximum exposure to a company, event, product, service, or person with the minimum amount of cash. When guerrilla marketing was first published in 1983, jay levinson was considered a pioneer with his unique take no prisoners approach to marketing.
The transfer of the guerrilla concept to marketing ter. Hanley pubblicato da castelvecchi nella collana i timoni. Thus, guerrilla is equivalent to small war or partisan warfare whose goal it is to weaken the op ponent in certain spots 3. En este primer modulo del curso conoceremos las principales. Counterinsurgency and capitalism in colombia, alexander l. Fattal is published by university of chicago press. Resalta street marketing, ambient marketing, buzz marketing y marketing viral. Por dicho motivo este libro digital, conciso y practico adrede porque uno no puede dedicar. Find, read and cite all the research you need on researchgate we use cookies to make interactions with our website easy and meaningful, to better understand the use of our. Libro nuevo o segunda mano, sinopsis, resumen y opiniones.
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